Case Study: Honeywell Intelligrated boosts regional brand awareness with Koroberi’s Google Ads search campaign

Honeywell Intelligrated boosts regional CTR by 462.5% with Koroberi

The customer, Honeywell Intelligrated, a leader in material handling automation, faced a challenge with low brand recognition and new business leads at the regional level. To address this, the vendor Koroberi implemented a highly-targeted, regionalized Google Ads search campaign.

Koroberi's solution used cost-per-click campaigns with strategic keyword targeting specific to each region's needs. This approach propelled Intelligrated to a consistent top-three position in search results and dramatically increased click-through rates, including a 259% increase in one region and a 462% increase in another. Due to this success, Koroberi expanded the program to all remaining regions.

Honeywell Intelligrated