Case Study: Honeywell Intelligrated achieves stronger brand engagement with Koroberi’s multilingual "What Matters" campaign

Honeywell Intelligrated boosts ad click-through rates 300% with Koroberi

The customer, Honeywell Intelligrated, a global leader in material handling automation, sought to engage a new, younger target audience and establish a new brand voice. The vendor, Koroberi, was tasked with creating an advertising program to meet this challenge.

Koroberi developed the multilingual "What Matters" advertising campaign, which translated the benefits of Intelligrated's solutions into terms that resonated with the audience's personal interests and elevated view of their roles. The campaign was placed in global industry publications and digital ads. As a result, digital ad click-through rates soared to 300% above industry averages, and the print creative won an award. According to an independent study, the ads drove 18% of respondents to visit the Intelligrated website, and 4% purchased the product or service. Koroberi's campaign continues to deliver strong performance metrics.

Honeywell Intelligrated