Case Study: Honeywell achieves qualified lead generation with Koroberi Google Ads optimization

Honeywell boosts Google Ads ROAS to 8:1 with Koroberi

The customer, Honeywell, faced a challenge with its Google Ads campaign for the Vocollect brand. While the campaign achieved good engagement, it was not effectively generating quantifiable leads for the sales team. The vendor, Koroberi, was brought in to shift the campaign's goal from mere brand recognition and click-through rates to producing verified sales opportunities.

Koroberi implemented a solution by revamping the campaign architecture to focus on new prospects rather than existing customers. They refreshed text ads, keywords, and landing page content, and implemented a unique conversion tracking system within Honeywell's CRM. As a result, Koroberi helped Honeywell achieve an 8:1 return on ad spend, a 70% increase in impression share, and an 85% top-of-page rate for the Vocollect campaign.

Honeywell