Case Study: Eco-Site improves email marketing performance with Koroberi

Eco-Site boosts email deliverability to 95.8% with Koroberi

Koroberi worked with Eco-Site, a rapidly expanding wireless tower and infrastructure company, to build a new email marketing program. The customer needed to increase visibility for its colocation services and drive traffic to its web tools, but it faced challenges with tracking campaign results, managing its contact list, and maintaining a strong sender reputation with its existing email service provider.

The solution implemented by Koroberi involved integrating analytics tools, cleaning the contact database, and designing a suite of modular email templates for ease of use. Crucially, Koroberi migrated Eco-Site to Mailchimp and implemented technical optimizations like DMARC records to improve deliverability. As a result, Eco-Site achieved a 95.8% deliverability rate, a sender score of 99, and a 7% average click-through rate across 46 campaigns.

Eco-Site