Case Study: AFS Logistics achieves 2 billion PR impressions with Koroberi’s public relations strategy

AFS Logistics earns 2 billion PR impressions with Koroberi

AFS Logistics, a group of shipping strategists with $11 billion in freight spend under management, faced a challenge with limited brand awareness despite its long history. To address this, the company engaged vendor Koroberi to implement a public relations strategy focused on promoting its quarterly TD Cowen/AFS Freight Index report.

Koroberi executed a PR strategy that leveraged major industry news events to pitch AFS Logistics experts to mainstream media, securing over 2 billion impressions and 133 total PR clips. This approach, which included a live CNBC interview, also increased webinar attendance by 54%. Koroberi successfully elevated AFS Logistics's profile and established its position as a thought leader.

AFS Logistics