Korkuma
2 Case Studies
Case Study: Neobotanics achieves 105% of weekly online sales with Korkuma livestream shopping
A Korkuma Case Study
Neobotanics use livestream shopping to sell their CBD products on their website
Neobotanics, a Czech health and beauty company specializing in premium CBD skincare products, wanted to sell more directly through its website in the Czech Republic and Slovakia. With a small marketing and sales team, they needed an efficient way to engage both new and existing customers and decided to explore livestream shopping using Korkuma’s livestream solution.
Korkuma helped Neobotanics launch livestream shopping events hosted by a brand ambassador, using an iPhone for streaming and offering a 30% discount during each session. The first livestream featured the company’s CBD ice gel and included real-time Q&A and product guidance, resulting in strong performance: one 15-minute stream generated 105% of weekly online sales, 1/4 of average monthly revenue, and an 11% conversion rate, about 3x the Health & Wellbeing industry average.
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Neobotanics
Petr Kaštánek
Founder