Case Study: United Launch Alliance achieves event differentiation with Kopius augmented reality

United Launch Alliance expands brand reach beyond the event with Kopius

United Launch Alliance (ULA), an American spacecraft launch service provider, faced the challenge of differentiating itself from large competitors at a major industry event. They needed an engaging way to showcase a new rocket in development to their target audience. Kopius was enlisted to provide an augmented reality solution.

Kopius designed and built a mobile augmented reality application called ULA Anywhere. This solution created life-sized virtual rockets, enabled social media photo sharing, and featured a mission-based game to demonstrate complex trajectories. The experience successfully differentiated ULA from its competitors, expanded the brand's reach beyond the event, and created reusable intellectual property that increased total ROI.

United Launch Alliance