Case Study: Space Needle builds pre-launch excitement with Kopius’s 4D virtual reality experience

Space Needle drives multiple media hits with Kopius's 4D VR experience

The Space Needle, a treasured Seattle landmark, faced the challenge of building market anticipation for its multi-year renovation and new features like a glass rotating floor while the physical experience was unavailable. To engage the market and attract media and influencer excitement for its re-opening, they partnered with vendor Kopius to develop a virtual reality application.

Kopius created a 4D Virtual Reality immersive experience that blended drone footage, 360-degree panoramas, and detailed models with physical elements like haptics and wind. This solution successfully drove significant media coverage, with articles appearing in key technology, tourism, and local publications, helping the Space Needle meet its pre-launch press and influencer goals.

Space Needle