Case Study: a leading orthodontics startup engages potential customers with AI-powered smile previews from Kopius

Leading Orthodontics Startup’s pilot earns high marks from test users with Kopius

A leading orthodontics startup engaged Kopius to help harness technology to create exciting and delightful experiences that would engage and convert potential customers. Their challenge was to develop a pilot marketing experience that allowed potential customers to envision their smile after receiving treatment.

Kopius designed and built a mobile application that used computer vision and artificial intelligence to allow customers to see a "new selfie" of their future smile. The pilot program successfully informed the startup's digital roadmap and received high marks from test users.