Case Study: Victoria and Albert Museum boosts organic revenue and PPC conversions with Koozai

Victoria and Albert Museum boosts organic revenue 170% with Koozai

The Victoria and Albert Museum (V&A), a world-leading museum of art and design, required a comprehensive digital marketing strategy to effectively promote its exhibitions and online shop. The publicly funded institution needed a cost-effective route to engage its audience and achieve a strong return on investment, so it partnered with Koozai for SEO and Paid Search services.

Koozai implemented a holistic strategy beginning with a technical SEO audit, content analysis, and extensive keyword research. This foundational work was complemented by targeted Paid Search campaigns. The results were significant, with an 85% increase in transactions from organic search and a 170% rise in organic revenue. Koozai also delivered a 61% quarter-on-quarter increase in PPC conversions for the museum.

Victoria and Albert Museum