Case Study: Trulawn increases leads and reduces CPA with Koozai’s PPC services

Trulawn increases leads 54% quarter-on-quarter with Koozai

Trulawn, a leading UK artificial grass company, required support to improve their paid search strategy in a competitive marketplace. They needed an agency to drive more relevant traffic and leads while providing a better return on their ad spend, so they contacted the vendor Koozai for their PPC services.

Koozai implemented a comprehensive PPC strategy for Trulawn, which included restructuring campaigns, refreshing ad copy, and optimizing bidding strategies. As a result, Koozai drove a 97% increase in traffic over two years with only a 31% increase in ad spend. Most recently, they increased leads by 54% quarter-on-quarter while simultaneously decreasing cost per acquisition by 15%.

Trulawn