Case Study: MSG Cars achieves 178% more PPC conversions with Koozai

Increasing year-on-year conversions for the market leaders in UK vehicle finance

MSG Cars, a UK vehicle finance company, worked with Koozai to improve its PPC performance and generate more leads while lowering the overall cost per conversion. Koozai’s automotive marketing services and integrated PPC campaign were used to address the challenge of improving keyword quality scores, click-through rates, average ad position, and conversion rates for core search terms.

Koozai implemented a highly granular PPC structure with nearly 500 ad groups covering 1,900 keywords, plus 1,200 ads for ongoing split testing. The team also carried out extensive keyword research, added thousands of negative keywords to cut wasted spend, and used Google AdWords ad extensions to improve targeting and ad visibility. Within five months, MSG Cars achieved a 178% increase in total PPC conversions, an 83% reduction in cost per conversion, and a 134% increase in click-through rate.

MSG Cars

Jamie Moore

Managing Director