Case Study: BuzzPinky drives sales and brand recognition with Koozai SEO and PR

Increasing sales and raising brand awareness for a leading adult store

BuzzPinky, a leading adult store, wanted to be seen as an industry expert while overcoming the challenge of discussing sex toys and other taboo subjects in a way that would build brand awareness and earn relevant links. Koozai was brought in to support the brand with SEO and PR, helping create informative content that could resonate with existing audiences and attract new consumers.

Koozai developed keyword-relevant guides and educational content, optimized on-site landing pages, and launched a PR campaign to secure coverage in mainstream and relevant publications. The results included a 33% increase in referral traffic, over 700 social media shares, and national backlinks and media placements in outlets such as The Sun and Cosmopolitan, helping BuzzPinky strengthen its brand and position itself as a specialist in sex.

BuzzPinky

Chris Rice

Director