Case Study: Shuttle Direct boosts ROAS and cuts CPC with Koozai

Increasing return on investment for leading ground transfer provider

Shuttle Direct, a European ground transportation provider, worked with Koozai on paid search after their account became unprofitable amid rising CPCs in a highly competitive travel market. Despite strong conversion rates, the team needed to improve ROAS and expand coverage across more routes without sacrificing efficiency.

Koozai rebuilt the paid search account structure from the ground up, cleaning out weak keywords, adding missing routes, and creating tightly structured campaigns and ad groups with separate match types for better control and relevance. This enabled more targeted ads, landing pages, and bid management, and the results were strong: average CPC fell by 37%, ROAS increased by 100%, and conversion rate improved by 60% month on month.

Shuttle Direct