Case Study: Glow-worm achieves a 33% increase in organic traffic with Koozai

Increasing organic traffic and sales for a pioneering domestic boiler provider

Glow-worm, one of the UK’s leading heating manufacturers, partnered with Koozai to increase organic traffic and sales in a highly competitive market. The main challenges were raising brand awareness among homeowners, helping users find the installers page, and increasing both website leads and installer sign-ups.

Koozai delivered an SEO-led strategy supported by on-page improvements and technical SEO work, including URL optimisation and page speed fixes, focused on both homeowners and installers. The campaign produced strong results, with a 33% increase in organic traffic, a 33.44% increase in leads, and an average SERP position of 5th, helping Glow-worm strengthen visibility and performance over just six months.

Glow-worm

Sonia Glover

Marketing Communications Manager