Case Study: Merlin Cycles boosts organic traffic and conversion rates with Koozai

Improving online visibility for a highly successful specialist retailer

Merlin Cycles, a well-established ecommerce cycling brand, partnered with Koozai to strengthen its online performance. Koozai was brought in to improve search engine rankings and increase organic and referral traffic through a combined SEO and PPC project, while also helping address the complexities of Merlin Cycles’ e-commerce site architecture.

Koozai optimized the site around revised keywords, built highly targeted Google AdWords campaigns with new and negative keywords, removed unnecessary broad match terms, and improved landing pages to better match ad intent and reduce bounce rates. The results were strong: Koozai delivered a 190% increase in organic traffic over one year, a 75% year-over-year increase in website traffic, and conversion rates that peaked at 3.05%.

Merlin Cycles

John Moss

Managing Director