Case Study: Pearson improves reporting and data insights with Koozai

Helping to optimise the site of the world’s leading education company

Pearson partnered with Koozai to improve its internal reporting and make better use of website data. As a leading education company, Pearson needed a way to consolidate data and implement event tracking for over one million possible interactions, so its internal teams could gain clearer insights and report more effectively.

Koozai restructured Pearson’s analytics setup with distinct profiles and tracking codes, added dynamic insertion to keep the system future-proof, and configured 16 goals to measure performance. The result was a more effective reporting framework, better knowledge sharing across departments, and a stronger company-wide understanding of Google Analytics and website data.

Pearson

Anthony Phillips

Senior Content Manager