Case Study: Trevor Sorbie achieves stronger local rankings and increased organic traffic with Koozai SEO

Driving footfall and increasing sales for world-renowned leader in hairdressing

Trevor Sorbie, the world-renowned hair salon brand, needed a digital marketing campaign that would improve local rankings and drive more footfall into salons nationwide. Koozai was brought in to support this goal through SEO and content marketing, with a focus on increasing organic traffic for both branded and non-branded searches while boosting local brand awareness.

Koozai delivered an integrated SEO campaign that included on-page analysis, extensive keyword research, updated site content, and local optimization for each salon page, alongside strong local profiles such as Google My Business and Bing. The result was a 20% year-on-year increase in organic traffic, with Trevor Sorbie achieving an average desktop SERP position of 2nd and 5th on mobile, helping strengthen its local online strategy and visibility.

Trevor Sorbie

Hannah Rosman

Communications Manager