Case Study: Buyagift boosts Mother’s Day visibility with Koozai’s content marketing and PR

Buyagift boosts Mother’s Day campaign with Koozai and 69 backlinks

The customer, Buyagift, a leading UK provider of experience days, faced the challenge of standing out in the highly competitive Mother’s Day retail market. They partnered with the vendor Koozai to build an online presence and place their brand front of mind for consumers through a content marketing and influencer PR strategy.

Koozai implemented the creative "Spa Wars" campaign, which utilized influencer outreach, a bespoke landing page, digital PR, and a survey to determine the most relaxing spa treatments for mothers. This solution successfully secured significant online exposure, including features in national media and influential mummy blogs, and built a stronger backlink profile with 69 links pointing to the campaign page.

Buyagift