Case Study: Webdoctor.ie boosts traffic and conversion with Kooba

Webdoctor.ie boosts website traffic 50% with Kooba

Webdoctor.ie, a rapidly growing Irish healthtech company, sought to accelerate its next phase of growth by redesigning its brand and website UI. They partnered with the vendor Kooba to achieve a fresh brand identity and a more modern, user-friendly online presence to better serve their digital GP service.

Kooba implemented a comprehensive solution involving brand exploration and the creation of a new design system. This included developing a new visual language with strong colors and iconography, followed by UI/UX design for the website. The results were significant, earning Kooba and Webdoctor.ie the Best Collaboration Spider Award in 2023. The project led to a 50% year-over-year increase in website traffic, a 1.5% improvement in conversion, and 25% revenue growth.

Webdoctor.ie