Case Study: Volkswagen improves careers site engagement with Kooba

Volkswagen gets two clicks to apply with Kooba

Volkswagen approached vendor Kooba to redesign their careers website, which was functional but needed strategic improvements to attract stronger talent and increase hiring engagement. The challenge was to enhance the site's visuals, content, and animation without compromising its performance.

Kooba implemented a solution featuring a Vimeo integration for high-performance video, rich informational content to position the site as a career resource, and GSAP animations for better engagement and accessibility. The result was a faster, more engaging site with clear calls-to-action, leading to a more seamless career search experience for applicants and several positive outcomes for Volkswagen since its launch.

Volkswagen