Case Study: TitanHQ boosts engagement and leads with Kooba

TitanHQ boosts product page engagement by 204% with Kooba

TitanHQ, a pioneering cyber-security platform, engaged their existing vendor Kooba to refresh their digital presence and update their visual brand. Their challenge was that, despite strong traffic, user engagement times were low and visitors struggled to access resources. A key issue was that users were exiting on the pricing page without converting and not viewing the product pages, leading to a loss of potential leads.

Kooba implemented a data-driven UX and UI redesign to address these specific pain points. They overhauled the user journey to direct traffic to product pages before pricing, improved CTAs, and created dedicated product pages with customizable templates. As a result, Kooba helped TitanHQ achieve a 109% increase in clicks from the product page to pricing and a 204% increase in the product page engagement rate, significantly improving lead generation.

TitanHQ