Case Study: Residential Tenancies Board improves user experience and site performance with Kooba

Residential Tenancies Board improves site efficiency with Kooba

The Residential Tenancies Board (RTB), a key housing information and services body in Ireland, partnered with digital agency Kooba to reinvent its public-facing website. The challenge was to overhaul the site's user experience and performance, creating a more intuitive and accessible digital hub for tenants and landlords while balancing high design aspirations with robust site efficiency.

Kooba executed a comprehensive UI/UX design and development strategy, revamping the information architecture and integrating a CMS. The solution featured a new modular design, streamlined navigation with clear CTAs, and enhanced search functionalities. The results included improved performance metrics, with decreased session duration and views per session indicating users were achieving their goals more efficiently. Kooba's work successfully created a more maintainable site that drove higher user engagement.

Residential Tenancies Board (rtb)