Case Study: IoD Ireland boosts member sign-ups with Kooba

IoD Ireland boosts member sign-ups with Kooba

The Institute of Directors in Ireland (IoD Ireland), a membership body for over 3,000 business leaders, partnered with digital agency Kooba to design and develop an engaging online experience. Their challenge was to drive new member sign-ups while supporting existing members and to integrate a new brand identity across their website.

Kooba implemented a user-centric UX/UI design and development solution, which included a new content strategy and CMS integration. A key innovative strategy involved showcasing teasers of exclusive members-only content to non-members to generate curiosity and attract new sign-ups. This approach, bolstered by a comprehensive rebranding initiative, helped Kooba optimize key metrics for IoD Ireland, particularly in driving new member conversions, and provided the client with an industry-leading content management system to empower their future strategy.

IoD Ireland