Case Study: Dignity Health Group boosts enrolments and web engagement with Kooba

Dignity Health Group boosts users 297% with Kooba

Dignity Health Group needed a radical digital transformation of its existing web presence to increase student enrollments. The vendor, Kooba, was engaged to address the challenge that the site's forms were difficult to complete and did not follow design best practices, which was hindering the main goal.

Kooba implemented a full UX review, a new design, and a simplified user flow focused on a quick enrollment process. By introducing a simple 3-step form with in-line progression and positive validation, they minimized drop-offs. This solution, along with SEO and CMS integration, led to massive improvements, including a 297% increase in users and a 248% increase in page views, successfully boosting enrollments.

Dignity Health Group