Case Study: Bord Bia Bloom grows year-round engagement with Kooba’s digital experience

Bord Bia and Bloom turns a one-off festival site into a year-round gardening hub with Kooba

The customer Bord Bia and Bloom, Ireland's largest gardening festival, sought to evolve their event website from a temporary resource into a permanent, year-round digital hub for promoting Irish horticulture. Vendor Kooba was engaged to provide a strategic digital solution, which included UI/UX design and development, to meet this new challenge.

Kooba implemented a comprehensive redesign for the Bloom website, transforming it with new information architecture, engaging animated elements, and a wealth of permanent gardening content. The solution included a bespoke real-time event map and integrated features like weather forecasts. As a result, Kooba delivered a vibrant and responsive resource that successfully supports Bord Bia's strategic goals and continues to achieve their core KPIs by engaging audiences throughout the entire year.

Bord Bia and Bloom