Case Study: TV 2 creates a coherent future-ready brand with Kontrapunkt

TV 2 unifies 3 brand touchpoints with Kontrapunkt

The customer, TV 2, is a Danish digital media company facing the challenge of creating a unified brand experience across its many modern touchpoints, from streaming to traditional broadcast. To address this, they partnered with the vendor Kontrapunkt for a comprehensive rebranding service.

Kontrapunkt implemented a complete and coherent brand identity system for TV 2, which included new logos, typography, color, motion, and iconography. This solution provided a dynamic visual hierarchy that unified all of TV 2's corporate, streaming, and flow brands, ensuring consistency for its audience.

TV 2