Case Study: Zig Zag Insecticide boosts brand awareness and product trials with Kontra

Zig Zag Insecticide reaches 1.26 million users in 7 months with Kontra

Zig Zag Insecticide, a new player in the Croatian insecticide market, faced the challenge of building brand awareness and consumer trust in a competitive sector dominated by established brands. To break through, they partnered with Kontra Agency for social media marketing and community management support.

Kontra implemented a targeted strategy that included creating problem-solving content for specific pests and running giveaways to encourage product trials. Their efforts, focused on cost-effective regions, resulted in over 1.26 million users reached and 2.1 million impressions on Meta platforms. Kontra's work successfully built a strong digital presence for Zig Zag, leading to higher market recognition and improved sales in targeted areas.

Zig Zag Insecticide