Case Study: Kikkoman streamlines EMEA social media content management with Kontentino

Kikkoman manages 14 EMEA markets with Kontentino

Kikkoman, a global food brand, faced a significant challenge in managing and approving localized social media content across its 14 EMEA markets. The process was extremely time-consuming and disorganized, as distributors used a variety of methods like spreadsheets, PDFs, and different tools to submit content for approval by the marketing HQ. To solve this, they implemented the social media management platform Kontentino.

Using Kontentino provided a unified and streamlined solution for collaboration and approval. The results included a vastly improved organization, significant time savings for both the HQ and distributors, and a smoother workflow. The vendor, Kontentino, helped Kikkoman efficiently manage its content by providing clear post previews and an Inspiration Calendar for global campaign planning.

Kikkoman