Case Study: Pilsner Urquell boosts real-time campaign success with Kontentino

How Pilsner Urquell Managed to Pull Off a Reactive Campaign in Advance

Pilsner Urquell, the Czech lager brand and partner of the Czech national ice hockey team, needed to run a fast-moving social media campaign around the World Championship. Working with Kontentino, the company faced the challenge of planning and approving reactive posts in advance so it could respond instantly to match outcomes without missing the moment.

Kontentino enabled the team to prepare and approve multiple prewritten post variations for every game, including win/loss versions and opponent-specific content, streamlining internal and client approvals before the tournament began. As a result, Pilsner Urquell reached roughly half of the Czech Facebook population, drove engagement “through the roof,” and increased brand awareness by 6% and brand consideration by 14%.

Pilsner Urquell

Michal Dúbravský

Digital Project Manager