Case Study: ERA Belgium streamlines franchise social media content with Kontentino

ERA Belgium connects 70+ offices with Kontentino

ERA Belgium, a market leader in the Belgian real estate franchise market, faced a challenge in efficiently creating and distributing approved social media content to its 70+ local offices and agents. The process was incredibly time-consuming, involving multiple communication channels like Excel and WeTransfer, and lacked any scheduling capabilities. The vendor, Kontentino, addressed this with its KontentBase feature.

Using Kontentino's KontentBase, the headquarters team could create, plan, and dispatch content packs for local agents with a single click. This streamlined the workflow, removing the marketing burden from agents and providing them with a full content calendar. The solution accelerated the content process, enabled quality control, and improved communication. Nearly half of all local agents were connected via Kontentino with a plan to have all agents onboarded, demonstrating significant adoption and impact.

ERA Belgium