Case Study: Kimball Hospitality boosts website visitors with Kontent.ai

Transforming the Online Experience for a Leading Provider of the Hospitality Industry

Kimball Hospitality, a leading supplier of hospitality furniture in North America, needed to replace a page-centric legacy CMS that made it hard to showcase products, reuse content, and manage large volumes of product imagery. They partnered with BizStream and used Kontent.ai to create a more flexible content management approach for their website.

BizStream rebuilt the site on a serverless Microsoft Azure architecture and used Kontent.ai to turn product details and images into modular content that could be reused across the website, with webhooks powering Azure Search for site-wide indexing. The new site drove a 70% increase in monthly visitors, increased quote requests, and gave Kimball Hospitality a future-proof framework that can support additional integrations and future websites within Kimball International.

Kimball Hospitality