Case Study: Hynds Pipe Systems achieves faster publishing and richer product content with Kontent.ai

Transforming product presentation from traditional catalogs to a dynamic online experience

Hynds Pipe Systems, a New Zealand manufacturing company and division of Hynds Group, needed to modernize how it presented its products online. To drive greater sales and engagement without an online presence, it struggled with slow content updates, a publishing process that took more than 8 hours, and limited flexibility for content creators. Kontent.ai was brought in as the headless CMS at the center of its digital transformation.

With Kontent.ai, Hynds Pipe Systems adopted a MACH-based, microservices architecture to centralize content operations and give content creators control over updates. The result was a 10x increase in the volume of product images and content delivered, with publishing time reduced from 8+ hours to seconds. Kontent.ai also helped turn the customer portal into a valuable internal training and reference tool for employees.

Hynds Pipe Systems

Adrian Foo

IT Manager