Case Study: University Medical Center Utrecht delivers seamless digital patient journeys with Kontent.ai

Redesigning the Digital Patient Journey at Every Touchpoint

University Medical Center Utrecht, the main hospital and medical research center in Utrecht, wanted to improve the digital patient journey while reducing the time and effort spent managing content across silos. With 94 websites, a patient portal, print, and email channels to maintain, the team struggled to keep information consistent, accurate, and up to date across touchpoints. They chose Kontent.ai as their flexible, secure CMS to support a more patient-first digital experience.

Kontent.ai helped UMCU centralize content into a single hub, structure it for reuse across channels, and automate maintenance so teams could publish to websites, the patient portal, and chatbot experiences more efficiently. The result was more relevant and current patient information, smoother collaboration, and personalized healthcare paths without adding technical resources. Kontent.ai also enabled data-driven journey mapping and real-time patient feedback, helping UMCU deliver a more human, unified experience across digital touchpoints.

University Medical Center Utrecht

Kirsten Goede

Product Owner Digital Experience