Case Study: Dentsu achieves faster time to market and major cost savings with Kontent.ai

New website powered by Kontent.ai drives growth and saves thousands in annual CMS, hosting, and development costs

Dentsu International, a global marketing services group, needed to turn an outdated brochure-style website into a modern business asset while controlling costs and supporting hundreds of content managers across 26 markets. Working with Kontent.ai, Dentsu sought a more flexible, affordable headless CMS to improve lead generation, talent acquisition, and content governance.

Kontent.ai implemented a headless CMS that let Dentsu unify branding, reuse content, and integrate with tools like Salesforce, Pardot, and Workday while giving teams more control over updates. The results included 10x faster time to market, a 90% reduction in time spent making content changes, and annual savings of $81,000 in CMS and hosting costs plus $47,000 in development costs.

Dentsu

Sabrina Rodriguez

Global Head of Digital Marketing