Case Study: Isobar boosts leads and traffic with Kontent.ai

Managing 27 Regional Websites With a Single Headless CMS

Isobar, the global digital agency within Dentsu Aegis Network, needed to consolidate 27 regional websites into one digital presence while supporting localized content, custom workflows, and modern integrations. To meet this challenge, they chose Kontent.ai, a headless CMS that could centralize content and work with their existing technology stack.

Kontent.ai enabled Isobar to manage all regional content from a single cloud-based repository, integrate with tools like Google Analytics, Pardot, New Relic, Stripe, and Twitter, and let marketers update content independently. The results were significant: the team saved about £132k in annual development costs, generated more than 1,500 new leads, increased organic traffic by 20%, and built a future-proof platform ready for new apps and channels.

Isobar

Niki Meredith

General Manager