Case Study: England Hockey boosts user experience and visibility with Kontent.ai

Launching Responsive Sites and Improving User Experience Across All Channels

England Hockey, together with Great Britain Hockey, needed modern responsive websites that would better serve their diverse audiences, reflect their values, and support clubs, fans, and players across the UK. They chose Kontent.ai, working with The MTM Agency to build two distinct sites on a headless CMS platform while reusing content, supporting integrations, and improving accessibility and user experience.

Kontent.ai helped power a solution that integrated third-party services and external data sources for player stats, fixtures, ticketing, and e-commerce, while also improving SEO and enabling 8 Area subdomains to be managed within a single project using Collections. The results were strong: England Hockey’s organic visibility increased by 300% in the first month, GBH’s by 100%, average user ratings reached 4.5/5, and revenue from the e-shop and ticket sales rose after launch.

England Hockey

Sally Mapley

Player Pathway Manager