Case Study: OneChoice launches a fast, scalable life insurance website with Kontent.ai

Launching a New Life Insurance Brand

Greenstone’s OneChoice, a new life insurance brand in New Zealand, needed a modern website that could launch quickly, handle growing traffic, and perform well on mobile. They also wanted a CMS that would let their teams manage content more easily while giving developers the flexibility to use their preferred technology stack. Kontent.ai was selected to support this initiative.

Using Kontent.ai as a headless CMS, Greenstone separated content from the front end and built the site in ASP.NET MVC with an API-first architecture for faster page delivery. The result was a high-performing, responsive website with pages loading 3 seconds faster than similar non-Kontent.ai sites, easier page updates for non-technical teams, and a scalable foundation that Greenstone can reuse for other brands.

OneChoice