Case Study: JetSmart Airlines modernizes its multilingual mobile experience with Kontent.ai

JetSmart Airlines - Customer Case Study

JetSmart Airlines, a budget airline expanding across South America, needed a content management system that could support localized content for new markets and deliver a better mobile experience. Its previous CMS made translation difficult, limited mobile optimization, and created friction for travelers who couldn’t easily access airline policies and booking information in their preferred language. JetSmart chose Kontent.ai to help modernize its website and support omnichannel content delivery.

Using Kontent.ai’s modular content platform, JetSmart enabled non-technical translation workflows, structured content delivery via API, and scheduling for promotions and images. The new system also powers boarding passes in travelers’ chosen language for both mobile and desktop use. Results included translating website content into English in two weeks and Portuguese in one week, plus a more mobile-friendly, localized experience that improved customer understanding and satisfaction.

JetSmart Airlines

Aylin Ubilla

Head of Digital Conversions