Case Study: Income achieves content consistency and flexibility with Kontent.ai

Income - Customer Case Study

Income, Singapore’s leading composite insurer, needed a better way to manage content across channels while reducing repetitive manual updates, breaking down organizational silos, and keeping information consistent and compliant. The company also had to support multiple stakeholders and approval needs as part of a regulated financial environment, making a traditional CMS increasingly difficult to manage.

To solve this, Income implemented the Kontent.ai modular, headless content platform, using a well-designed content model, clear user roles, and governed workflows to streamline collaboration and content updates. With Kontent.ai, Income improved efficiency across the organization, enabled real-time content management, and delivered seamless, consistent experiences across web and mobile touchpoints while keeping front-end design flexible.

Income

Angeline Oh

Senior Executive, Brand & Digital Marketing