Case Study: INEOS Hygienics Achieves Rapid Multilingual E-Commerce Growth with Kontent.ai

Helping thousands of hospitals and people all over the world in record time

INEOS Hygienics, working with MTM Agency, needed to launch an on-brand website in just 24 hours to support its Covid-19 hand sanitizer initiative, while also preparing a consumer site for B2B and B2C audiences. The brand also required a modern UX, four-language support, and a way to communicate its charitable effort and later expand into e-commerce.

MTM Agency built the INEOS Hygienics brand and e-commerce sites on Kontent.ai, using the platform’s flexible content management to create campaign landing pages and centralize content for editors. Kontent.ai was integrated with Stripe and SAP, and the result was a fast, scalable platform with a 99/100 Google PageSpeed score, double-digit monthly sales growth, and products sold through direct channels plus Amazon, Sainsbury’s, and Ocado.

INEOS Hygienics

Gabriella Isidro

Brand Manager