Case Study: Elanco accelerates content publishing with Kontent.ai

Elanco - Customer Case Study

Elanco, a global animal health company, needed a more flexible way to manage its growing web presence after becoming independent in 2019. With a highly regulated environment, it wanted to empower business users and marketers while maintaining strong governance, and to migrate 100+ legacy sites into a more efficient content platform. Kontent.ai helped Elanco move away from traditional content bottlenecks and toward a more scalable digital approach.

Using Kontent.ai as a headless CMS with visual editing, modular reusable page structures, and support for static Jamstack sites, Elanco created a flexible web toolkit for teams across regions. The result was more than 100 marketers collaborating in Kontent.ai, over 300 new pages launched, and a dramatic reduction in time from concept to live—from months to weeks—while also lowering hosting costs and improving content governance.

Elanco