Case Study: JG Travel Group boosts content velocity with Kontent.ai

Drastically improving content velocity with efficient end-to-end content operations

JG Travel Group, a UK travel and tourism operator, struggled to manage a rapidly growing volume of tour documents, marketing materials, images, and copy using a folder-based system. Updating information was slow and error-prone, with some hotel descriptions needing to be edited in multiple places, and requests for content and assets often bottlenecked through a single team.

Kontent.ai provided a dynamic content hub and CMS that centralized copy and assets into one source of truth, enabling reusable content items, faster search, and self-service access for teams. With Kontent.ai, JG Travel Group cut content finding, updating, and publishing from about 20 minutes to seconds, improved consistency across materials, and gave multiple teams faster access to the content they need.

JG Travel Group

Andrew Bate

Studio Manager