Case Study: GASSAN achieves a faster, luxury e-commerce experience with Kontent.ai

Designing a World-class Customer Experience for a Luxury Jewelry Brand

GASSAN, a leading luxury jeweler in Holland, needed to rebuild its website to deliver a first-class digital experience that matched its high-end brand. The company also faced slow page loads, limited flexibility for marketing updates, and a mobile-heavy audience, with more than 65% of traffic coming from mobile devices. GASSAN chose Kontent.ai’s cloud-based headless CMS to support the new site.

Kontent.ai helped GASSAN and Reversed Digital implement a modern Next.js static site architecture with structured content, a custom page builder, and no real-time CMS connection during page loads. This improved performance, reduced downtime risk, and gave the marketing team the ability to create and preview pages independently. The result was a 30% increase in average session duration, along with a faster, mobile-friendly shopping experience that better supports online research, purchases, and store appointments.

GASSAN