Case Study: Kramp Delivers Localized Multichannel Content Across Europe with Kontent.ai

Delivering localized, multichannel content experiences to customers throughout Europe

Kramp, one of Europe’s largest suppliers of parts and accessories for the agriculture sector, needed to modernize its online presence for a new generation of digitally savvy customers while preserving its strong local-market focus. Its existing CMS and workflows slowed even simple website updates, often requiring developer support and taking about three weeks to complete, while also limiting personalization by language and user.

To solve this, Kramp used Kontent.ai to power a modern, microservices-based website with structured content, multilingual support, and integrated personalization. Kontent.ai enabled regional teams to manage content directly, create landing pages in under an hour instead of 4–6 weeks, and publish localized variants in 20+ languages, helping Kramp deliver faster, more relevant multichannel experiences across 24 countries.

Kramp

Davey van Ommen

Online Content Specialist