Case Study: Rakousko creates a one-stop shop for trip planning with Kontent.ai

Creating a One-stop Shop for Planning a Trip to Austria

Rakousko, a travel and tourism website focused on helping visitors plan trips to Austria, struggled with a legacy platform that limited the Marketing team to basic text edits. As costs rose and mobile users expected a better online experience, the team needed a more flexible way to manage and promote the site. Kontent.ai was part of the modernization effort to give them a stronger content management foundation.

Kontent.ai helped power a modular, microservice-based website built by Disruptive Lab, with drag-and-drop components, inline previewing, and structured content models that let marketers manage pages without developers. The result was faster content updates, a better omnichannel experience across devices, and a future-proofed platform ready for localization. While the case study does not provide hard numerical results, it reports improved mobile conversion opportunities and greater marketing independence.

Rakousko