Case Study: Horseware Ireland creates a premium digital experience with Kontent.ai

An unparalleled premium customer experience powered by headless CMS

Horseware Ireland, a leading equestrian brand selling horse rugs and equine products in over 70 countries, needed a digital presence that matched the premium quality of its products. Its existing catalog-style website lacked the immersive brand experience it wanted, and content updates were too dependent on developers, making changes slow and cumbersome. Horseware Ireland worked with Kontent.ai and partner Marino Software, using Kontent.ai as the headless CMS at the core of its new content stack.

Kontent.ai helped Horseware Ireland build a scalable, multilingual website that gave marketers and content creators more independence while improving governance and speed. The team could publish job posts in 10 minutes and blog posts, including translations, in about 30 minutes, while website code changes could be made in under an hour. The new experience drove a 171% increase in session time, over 400% more homepage interactions, an 85% average month-on-month increase in e-commerce revenue, and a 25% increase in conversion rate over the first six months.

Horseware Ireland

Margaret Thornton

eCommerce (Digital) Manager