Case Study: Hartlauer boosts omnichannel commerce with Kontent.ai

An Omnichannel E-commerce Platform for a Retailer With 160 Stores

Hartlauer, an Austrian retailer with 160 stores specializing in consumer electronics, optics, and hearing aids, wanted to modernize its outdated webshop and inflexible internally built systems. To create a more engaging digital experience across channels, Hartlauer worked with Emakina and selected Kontent.ai as the modular content platform for its omnichannel content strategy.

Kontent.ai was implemented as the central headless CMS, integrated with tools like Salesforce, Bynder, inRiver, and other best-of-breed services to support marketing, commerce, and customer relationships. The transition took less than two months, and the new solution delivered strong results, including a 30% increase in revenue, 50% more webshop visits, 25% higher average basket size, and 60% more user registrations.

Hartlauer

Florian Freidhager

Head Of Digital