Case Study: Australian Wine launches a multilingual, information-rich website with Kontent.ai

A Visually Striking and Content-rich Website That Focuses on the Dissemination of Knowledge of Australian Wine

Australian Wine, the consumer-facing brand for Wine Australia, needed to launch an information-rich website that could educate local and global consumers about Australian wine. Working with Kontent.ai and its headless CMS, the team faced tight constraints: the site had to go live within ten weeks, budgets were limited, and the experience also needed to support Mandarin for a large China-based audience.

Kontent.ai enabled Wine Australia and its partners to build the site in parallel with brand development and content creation, making multilingual publishing and ongoing content updates much easier. The result was a visually rich, content-deep website that began serving structured content across multiple sites, and later delivered measurable gains including a 275% increase in new users, a 286% increase in sessions, a 191% increase in pageviews, a 53% drop in bounce rate, and a 100% increase in goal conversion rate.

Australian Wine

Andrew Whitehead

Creative & Managing Director, Devotion, Implementation Partner