Case Study: Neilson Financial Services accelerates multi-brand site launches with Kontent.ai

A life insurance provider brings sites to life in record time with a modern, composable approach

Neilson Financial Services, a life insurance provider, needed to bring new brands to market quickly while enabling content teams to work independently from developers and manage multiple brands from a single place. They turned to Kontent.ai, using its headless CMS for flexible, reusable content management across their growing portfolio of sites.

With Kontent.ai, Neilson implemented a modular content model, used collections to govern content within one repository, and let marketers create and publish content without developer support. The result was 14 websites designed and launched in-house within 3 years, a 30% decrease in production time for new sites, and a faster, more independent workflow for content teams.

Neilson Financial Services

Darragh Kenny

Lead Frontend Developer